Annual Report Venture Kamloops 2024

VK Accelerate

VK Accelerate continues to be our flagship program, dedicated to empowering early-stage and transitioning businesses in Kamloops by helping them establish their first physical location. In 2024, the program welcomed 14 businesses and entrepreneurs, providing them with tailored support in business development and financial planning to ensure they build sustainable and competitive ventures in the local market.

Through strong partnerships with funding organizations, VK Accelerate facilitated access to crucial financial resources for participants, helping to remove barriers to business growth. Additionally, the program connected entrepreneurs with key local service providers, including realtors, marketing professionals, and business coaches, ensuring they receive holistic support to navigate the early stages of their business journey successfully.

VK Venture Advisors

The VK Venture Advisors Program remains one of our most sought-after initiatives, offering entrepreneurs direct access to a network of seasoned business leaders with diverse industry experience. Designed to provide holistic and immediate support, the program empowers business owners by offering expert mentorship, strategic guidance, and real-world insights to navigate challenges and seize opportunities effectively.

In 2024, the program supported 7 ventures, connecting them with accomplished advisors who bring decades of experience in finance, marketing, operations, and business development. Entrepreneurs benefited from personalized mentorship, gaining invaluable perspectives on scaling their businesses, refining strategies, and overcoming obstacles.

VK Pivot+

VK Pivot+ is a dynamic program designed to support businesses in Kamloops as they adapt, innovate, and reposition themselves for long-term success. Whether responding to shifting market conditions, evolving consumer demands, internal growth challenges, or succession planning, VK Pivot+ provides businesses with the strategic guidance, tools, and resources needed to navigate change effectively.

In 2024, 11 businesses participated in the program, leveraging expert insights to refine their business models, explore new revenue streams, and strengthen their competitive edge. Through tailored advisory sessions, market analysis, and hands-on workshops, participants gained the confidence and knowledge to make informed decisions that drive sustainability and growth.

VK Workforce Development

In 2024, VK Workforce Development continued to play a pivotal role in strengthening the Kamloops labor market by bridging the gap between businesses and a skilled workforce. Through targeted initiatives and strategic partnerships, the program provided businesses with the tools and connections needed to attract, develop, and retain talent in an evolving economic landscape.

A key highlight of the year was the 3rd Annual Workforce Development Conference & Job Fair, hosted in collaboration with the Kamloops Chamber of Commerce. This flagship event brought together industry leaders, educators, and job seekers, fostering meaningful discussions on workforce trends, skills development, and employment opportunities in the region. The event served as a critical platform for networking and recruitment, directly connecting businesses with potential employees to support their growth and sustainability.

VK Workforce Development also partnered with Thompson Rivers University (TRU) through the Riipen Level Up program, facilitating valuable experiential learning placements for students with local businesses. By enabling students to gain hands-on industry experience, the initiative helped prepare the next generation of professionals while providing businesses with fresh talent and innovative perspectives.

VK Social Media Takeover

VK Takeover is an impactful program designed to elevate the visibility of local businesses in Kamloops by providing them with a strategic platform to showcase their brand, products, and services. Through targeted digital exposure, VK Takeover helps businesses strengthen their presence in the community, attract new customers, and build lasting connections.

In 2024, 7 businesses participated in VK Takeover, gaining increased visibility through curated promotions across Venture Kamloops’ social media channels, website, and other digital platforms. By spotlighting businesses at key moments, the program amplified their reach, allowing them to engage with a broader audience and enhance brand awareness.

Recognizing the importance of strong local engagement, VK Takeover ensures that businesses receive the recognition they deserve. Whether celebrating a milestone, launching a new product, or looking to expand their customer base, participants benefited from a tailored approach that maximized their exposure. As a result, VK Takeover continues to be a valuable tool in fostering business growth and strengthening Kamloops' entrepreneurial ecosystem.